We conducted a fun experiment yesterday. Monday we published this story from Marjorie Hernandez and it didn’t get much traction — much less than everyone expected.
So Tuesday we revisited it. On day one, it was showcased in the No. 1 web position and shared via the VC Star Facebook page. On day two, we moved it back to the No. 1 web position, but we changed the teaser photo. Then we shared it again on Facebook, but instead of sharing just the link, we created a readable video (this took about 15 minutes) and published it to Facebook, along with a shortened URL.
The result? A 230% increase over day one’s traffic. Notice the comparisons between these Facebook posts, the second of which was the readable video:
- Reach — 7,210 vs. 15,420
- Reactions — 16 vs. 54
- Shares — 1 vs. 20
- Clicks — 249 vs. 794
